Target Audience
Kerrang! has a weekly circulation of 70,000, and a readership of approximately 542,000.
The core target audience for Kerrang! is 15-24 year olds with a 60:40 male/female split.
Kerrang! readers are sharp, individualistic and above all fanatical about their music, buying on average 31 CD albums a year.
The readers are also immensely loyal to Kerrang! In essence the brand helps provide a group of "outsiders" with a sense of community.
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