Bauer and IPC

Two of the largest music magazine institutions in the UK are Bauer and IPC media.

In 1985 it was founded by Johann Bauer. It is a worldwide publishing company, which own 282 magazines in 15 countries. Bauer own kerrang!, Mojo and Q music magazines.

IPC is owned by Time Inc. the publishing division of Time Warner Inc. They employ over 2,200 people and are one of the largest UK consumer publishing companies. IPC Media own NME and Uncut

Kerrang! costs £2.20 and is released weekly. Mojo costs £4.10 and is released monthly, Q costs £3.90 and is also released monthly.

NME costs £2.20 and is released weekly every wednesday, it seems to be a mainstream magazine with a large readership; whereas Uncut costs £4.30, is released monthly and seems to be a more niche magazine.

Kerrang! has a weekly circulation of 70,000 people and a readership of approximately 542,000 people. The core target audience for Kerrang! is 15-24 year olds with an interest in rock/metal music. There is a 60:40 male/female readership split.

NME has a weekly circulation of 56,284 people and a readership of approximately 362,000 people. Its core target audience is men aged 17-30 with an interest in contemporary music.